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Creative Cult

Writer: Emily JohnsonEmily Johnson
Creative Cult: Why Are We Starting a Cult?

Millions of people around the world are struggling with their mental health, searching for something to bring light, clarity, and joy into their lives. Enter creativity—a force so powerful, so transformative, that it has the ability to heal, inspire, and unlock new ways of thinking. And so, we’re starting a cult. A Creative Cult.

Image shows people experimenting with a range of creative mediums and ideas

Now, before you panic—no, we’re not talking about eerie robes and secret handshakes. This isn’t about blind devotion or losing yourself. It’s about finding yourself through creativity in its purest, most freeing form. We want to spread the word of the magical powers that creativity has on wellbeing. Art can guide you through difficult emotions, help you understand yourself on a deeper level, and allow you to see the world in new and exciting ways.

And here’s the best part: you don’t have to be a perfect illustrator, a trained painter, or a renowned sculptor to reap the benefits. The Creative Cult isn’t about perfection—it’s about play, expression, and joy. It’s about squiggles, doodles, ripping paper, splattering paint, and embracing the imperfect beauty of creative exploration. Whether it’s journaling your thoughts in color, molding clay without a plan, or making the messiest collage imaginable, there are endless ways to invite creativity into your life.


We believe creativity isn’t just for the ‘talented’—it’s for everyone. It’s a tool for happiness, growth, and self-discovery. It’s an act of rebellion against stress, self-doubt, and the idea that art must serve a purpose beyond joy.

Image shows our Creative Cult t-shirt in white hanging from tree branches

To celebrate this journey and spread the word, we’ve designed a limited edition Creative Cult t-shirt—a wearable reminder of the power of creativity. This isn’t just merch; it’s a statement, a symbol of the movement we’re building together. Wear it, share it, and help us make creativity a daily ritual for all.


So, are you in? Will you join us in this movement to make creativity a daily ritual, a sacred space, and a source of light?


Welcome to the Creative Cult—where all you need is an open mind, a willingness to explore, and a belief in the magic of making. Let’s create, together.




Conjuring Creativity poster with leaves, splodges of paint and a sketchbook surrounding the title

This launch coincides with our Conjuring Creativity workshop series, embracing the changing of seasons. Join artists us in a five week series of cosy, magical art workshops based on creative play for joy. Unwind and escape into your sketchbooks, as we take you on a creative journey inspired by fantasy, folklore and witchcraft.


Can't join in person? Keep your eyes peeled for an online version coming soon...

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